Within a few short years, Ripple went from an unknown brand in the Canadian market to being the market leader in dissolvable cannabis products. With new innovation comes the need for proper brand development. For Ripple, that meant making the brand and products appeal to any type of cannabis consumer, in nearly any occasion. Ripple gave the consumer variety and flexibility— the freedom to consume any way they want.

Adapted existing Ripple cannabis products from Colorado market, developed new innovative methods to position product unique for Canadian regulations and consumers. Responsible for the product features development and presentations to Provincial boards.

Successfully brought the Ripple brand to life through creative language designed to be informative, and effectively appeal to consumers. Examples of copywriting included; Product descriptions, websites, marketing material, and campaign key messaging.

Creative lead on campaigns like “The Ripple Effect” and “#JustAddRipple” helped introduce an obscure, unknown product into the Canadian market. These campaigns encourage consumer curiosity, and promotes the freedom and versatility of making any food or beverage infused with cannabis.

The success of these campaigns and several others, made Ripple the number one dissolvable powder on the market, and 7th best-selling beverage according to market share (as of February, 2023*).

Successfully managed industry-leading retail, trade, and sales support strategy. Created foundations for lasting in-market SKU support resulting in multi-year SKU distribution and sales growth.

A leader in industry budtender training through product feature storytelling.

Convenient, discreet, on-the-go packaging. A small sugar-packet-sized sachet, to bring anywhere, anytime. The convenience and versatility of this packaging design allowed for large-scale filling, with each colour representing the different cannabinoids included.

Award-winning digital strategy through a simple and educational website, social channels like Instagram, Twitter, and Reddit, Ripple became a market leader producing engaging original content.

Consumer and budtender newsletters helped keep all audiences up to date on the latest launches and product drops.

Custom retail support pages gave access to all digital assets and easy ordering of print assets, with no complicated digging.

The Ripple brand lead the way for many other cannabis brands in the battle for being the perfect stocking stuffer for the holiday season. This focus was only refined each year with the addition of holiday pouch sleeves, including to/from tags. Each year saw larger retailer support and more holiday packaging printed than the year before.

Years of experience refining product and packaging photography strategy, delivering some of the finest quality product and packaging photos for use in product submissions, marketing material, and retail support.