Highly Dutch Organic was created to solve a problem. Enter the Quebec market without devaluing TGOD as a premium cannabis brand. Once it was brought to life, it developed into so much more.

Setting consumer expectations: Smaller buds, quicker drying, machine trimmed, inexpensive packaging, there was no hiding it. Highly Dutch set expectations— delivering consumers good quality, well grown weed— without breaking the bank.

Fast forward to 2023, and Highly Dutch Organic is now one of the largest flower brands by sales revenue nationally, driving the largest portion of business for its LP*.

Highly Dutch is a brand built upon doing things differently, pushing the boundaries of what’s possible. From being the first brand to cure hash for a minimum of 60-days (Organic Afghan Black), or age in bourbon oak barrels for 6-months (6-Month Oak Barrel Hash), or the first brand to create rotational variety flower SKU’s (Rotterdam Indica & Amsterdam Sativa), Highly Dutch products stood for high quality organic cannabis at an affordable price. It was never a copycat. Additional products included; Amsterdam n’ Rosin, the first organic rosin-infused distillate vape cart, and Rotterdam n’ Black, the first organic cannabis pre-roll infused with solventless organic rosin.

Successfully managed industry-leading retail, trade, and sales support strategy. Created foundations for lasting in-market SKU support resulting in multi-year SKU distribution and sales growth.

Highly Dutch became an industry leader in budtender training through storytelling experiences and supported easy to read material.

Lead the creation of product names, strain descriptions, websites, and campaign copywriting. Just some examples that helped bring the brand voice to life, built from creative self expression. Whether it was through art or adventure, Highly Dutch is built on nostalgia, being yourself, and the idea that life can be simple— good quality cannabis can be affordable.

Successfully managed large-scale multi-channel campaigns and project timelines, ranging from new websites to new product rollouts nationally through varying Provincial markets.

Highly Dutch Organic worked directly with packaging vendors to create custom, eco-friendly packaging that remained unique and affordable. Highly Dutch was also one of the first brands to work directly with Integra Boost, bringing humidity control into the Amsterdam Sativa and Rotterdam Indica 28g pouches by the start of 2020.

Highly Dutch Organic engaged budtenders and consumers through multi-channel marketing, both ownd and paid media. Through Social Media channels like Instagram, Twitter, and Reddit, Highly Dutch Organic became a market leader producing engaging original content.

Consumer and budtender newsletters helped keep all audiences up to date on the latest launches and product drops.

Custom retail support pages gave access to all digital assets and easy ordering of print assets, with no complicated digging.

in 2022, a new approach to “420” resulted in Highly Dutch Organic getting free exposure on Highly Times Magazine, and multiple national and international radio stations. The Highly Dutch 420 Hotline allowed Highly Dutch Organic to stand out in one of the noisiest times of the year for cannabis brands. April 2023 saw the first copycat!

Delivered executional success in events like KIND Summer & Winter Fair, Lift Expo, Hall of Flowers, and various other industry conferences and budtender activations. Directed the design and strategy for booths and activations, including the management of team roles and responsibilities for live events.

Years of experience refining product and packaging photography strategy, delivering some of the finest quality product and packaging photos for use in product submissions, marketing material, and retail support.