Tyler Shannon is a creative problem solver with an accomplished and reputable background in the Canadian Cannabis Industry.
A successful cannabis brand builder, storyteller, strategist and mentor, with over 12 years of marketing management experience in both public and private companies. Experienced in startup, enterprise, and controlled substance CPG industries.
Strong people-management skills with over 7 years experience managing small to medium sized teams.
4 ½ years of senior level marketing and brand management experience for multiple regulated CPG cannabis brands, nation-wide go-to-market strategies for both medical and recreational channels.
Strategically managed Canada’s most nominated Licensed Producer for 2022 ADCANN awards (The Green Organic Dutchman).
Accomplished product innovator, created marketable products within the Canadian cannabis market, including a #2 flower and #4 hash SKU nationally*.
Managed marketing budgets at various stages of organizational growth in both public and privately-held organizations.
Successful in planning cross-tactic marketing campaigns that align to overall strategic objectives.
Agile, creative problem solver with strong analytical skills in high pressure situations.